Western Veterinary Conference (WVC) and EventKaddy have partnered to offer expanded mobile access at the 82nd annual conference through WVC-Connect. A suite of mobile and web-based applications provides users with multimedia access to WVC 2010. More than 13,000 veterinarians and related medical professionals are expected to attend the annual event, Feb. 14-18 in Las Vegas at Mandalay Bay and the Oquendo Center for Clinical Education. WVC-Connect benefits include: Eliminating the need to tote conference programs as detailed session, speaker and exhibitor information is available on mobile phones. . Customization tools to tailor individual schedules and “favorite exhibitor” lists. . Real-time information with continuous announcements and updates. . Reduced paper waste with electronically stored exhibitor brochures and other literature. . Widespread accessibility on the web, mobile phones and touchscreens throughout the conference venue. . Social media access including Twitter and Facebook. For the first time, attendees will access smartphones to view video streams of conference proceedings and get real-time news updates regarding the conference. Dr. Guy Pidgeon, WVC chief executive officer, said WVC-Connect helps accomplish a core part of the WVC mission to provide veterinarians with the most up-to-date information, and make it easily accessible for their varied needs. “Along with our partner EventKaddy, we have developed a platform that allows all attendees and exhibitors to interact with the conference – and with each other – in powerful new ways,” he said. Similar technology has been used at other conferences, but geared only toward iPhone users. WVC-Connect is accessible to all smartphone owners. WVC-Connect will reinvent the conference experience, said Romy Randev, president of Soma Media, Inc., the company that founded EventKaddy. WVC-Connect also offers more value to attendees, exhibitors and other partners, all of whom have richer opportunities to more directly share information. <HOME>