The trials of therapeutic dietsMay 8, 2018Client misconceptions and behaviors can be the biggest barrier to successful outcomes when prescribing therapeutic diets for dermatologic disease.
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How therapeutic diets can help boost the bottom lineFebruary 8, 2018The veterinary therapeutic diet category is every-evolving. Prescribing and selling food doesn't always come as second nature to all veterinarians, and many clinics struggle with low diet sales or compliance.
Food as medicine messagingAugust 25, 2017Therapeutic diets, increasingly part of pets’ health care regimens, are good tools at veterinarians’ disposal when addressing specific ailments. A problem surrounding these diets, however, isn’t whether they work; it’s discussing their benefits with clients.
Royal Canin launches functional treat lineMay 23, 2016Pet food manufacturer Royal Canin today introduced a line of 10 veterinary-exclusive treats for cats and dogs consuming therapeutic diets.
