FDA reports decline in antimicrobial sales for food-producing animalsJanuary 7, 2019Domestic sales and distribution of all medically important antimicrobials intended for use in food-producing animals have decreased by 33 percent between 2016 and 2017.
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How therapeutic diets can help boost the bottom lineFebruary 8, 2018The veterinary therapeutic diet category is every-evolving. Prescribing and selling food doesn't always come as second nature to all veterinarians, and many clinics struggle with low diet sales or compliance.
Ask yes or yes questions for positive resultsOctober 5, 2017If you’re tired of negotiating with clients over professional service and product pricing, it’s time to change your approach. Sales professionals guide their process with the “two-yes-options” technique; let’s look at how your team can turn “no” answers into “yes” decisions.
10 reasons veterinary clients are afraid to say "yes"August 10, 2017Sales legend and trainer Tom Hopkins discusses 10 reasons why customers (or clients) are fearful of saying “yes” to your sales pitch (sorry, to your veterinary services) in his lecture, How to Master the Art of Selling Anything.
