Purina offers supplements for dogs experiencing anxious behaviorsMay 24, 2019Purina Pro Plan Veterinary Supplements has introduced a new management option for canines that experience anxious behaviors. Calming Care is a probiotic supplement that helps dogs cope with external stressors like separation, unfamiliar visitors or sounds, and changes in routine and location. The supplement also aids in maintaining positive cardiac activity during stressful events, promoting a positive emotional state. According to Jason Gagné, DVM, DACVN, director of veterinary technical communication for Pro Plan Veterinary Diets, a veterinarian should be sought out if a dog is displaying undesirable behaviors. "What might be perceived as just a characteristic of a particular breed or part of a dog's personality could really be an anxious behavior that needs attention." Pro Plan Veterinary Supplements surveyed 826 owners about anxious behaviors in dogs and found: • 62 percent have witnessed excessive barking, compulsive jumping and shaking, or trembling. • 35 percent believe their dog's personality is among the primary causes of one or more of its concerning behaviors. • 25 percent said these behaviors have impacted their lifestyle or caused a change in their routine. Further, with summer fast approaching, Purina notes that canine anxiety often intensifies during this period. "The summer …
SPONSORED CONTENTProtect your patients from the start.Simparica Trio (sarolaner, moxidectin, and pyrantel chewable tablets) is the first monthly preventative of its kind. Combining three ingredients for month-long protection. + Learn more
GuardianVets wins Purina's 2019 Pet Care Innovation PrizeMarch 25, 2019GuardianVets was awarded Purina's 2019 Pet Care Innovation Prize (PCIP) after pitching to an audience of investors, retailers, and the pet care leaders at Global Pet Expo. GuardianVets is a business-to-business (B2B) telehealth service and platform allowing veterinary hospitals to offer 24-7 continuous client care. The startup is the triage provider for the American Animal Hospital Association (AAHA) and serves more than 600,000 pet owners in over 30 states. The prize is a collaborative effort of Purina's 9 Square Ventures division with investing leader, Active Capital. The startups must address pet and pet owner needs in the areas of pet health and wellness, services, technology, nutrition, and emerging innovations. As the grand prize winner, the Chicago-based company will receive a cash prize and the opportunity to work with Purina on a project. "I'm very appreciative and thankful to be the grand prize winner of the Pet Care Innovation Prize and hope to use this opportunity to continue to move GuardianVets forward and help strengthen the relationship between pet owners and their veterinary practices," says GuardianVets founder, John Dillon. "The PCIP program is built on developing comradery within the pet industry, and it's amazing to see a leader like Purina support …
Purina donation helps U.S. military veterans adopt rescue dogsDecember 14, 2018A program supporting veterans living with post-traumatic stress disorder (PTSD) and other brain injuries through rescue dog adoption has received a significant donation.
Veterinarian enrollment open for 2018 Diabetes PetCare AllianceSeptember 14, 2018Merck Animal Health, Purina, and Zoetis are joining forces for the fifth year in a row to support the Diabetes PetCare Alliance. The program provides free diabetes education and diagnostic tools to veterinarians and owners. Last year, sponsors lifted the enrollment cap on participating veterinary practices; as a result, the number of cases diagnosed through the program increased significantly, from approximately 300 pets in 2016 to 535 in 2017. Studies show that while believed to be underdiagnosed, diabetes mellitus affects an estimated one in 230 cats and one in 300 dogs. Since 2014, the alliance has helped veterinarians screen thousands of pets for diabetes and, in turn, jump-started management and monitoring of newly diagnosed patients. The program is timed to prepare veterinary practices for Pet Diabetes Month in November. Veterinarians who enroll in the Diabetes PetCare Alliance program gain access to tools and resources related to diabetes awareness and screening. In addition, clients whose pets are diagnosed during the program period receive a free disease management kit from participating clinics. The kits include the following: One AlphaTRAK 2 Blood Glucose Monitoring System from Zoetis One 6-lb. bag of Purina Pro Plan Veterinary Diets DM Dietetic Management …
Diabetes PetCare Alliance program terms expandedSeptember 7, 2017For four years running, Merck Animal Health, Purina, and Zoetis have partnered via the Diabetes PetCare Alliance to help veterinary practices diagnose new canine and feline diabetes cases and jump-start disease management. Now, the collective has lifted the previous enrollment cap of 1,000 clinics, meaning there's no limit to the number of veterinary practices that can enroll in the annual educational program, and the program enrollment period has been extended from one month to two. Veterinarians participating in the program, which is timed to prepare veterinary practices for Pet Diabetes Month in November, diagnosed an estimated 300 pets with diabetes in 2016. Veterinarians who enroll gain access to tools and resources related to diabetes awareness and screening. In addition, clients whose pets are diagnosed during the program period receive a free disease management kit from participating clinics. The kits include the following: One AlphaTRAK 2 Blood Glucose Monitoring System from Zoetis One 6-pound bag of Purina Pro Plan Veterinary Diets DM Dietetic Management Feline Formula for cats or Purina Pro Plan Veterinary Diets EN Gastroenteric Fiber Balance Dry Formula for dogs One 10 mL vial of Vetsulin …
Pet, vet industries provide emergency relief after Hurricane HarveyAugust 31, 2017In response to Hurricane Harvey, PetSmart Charities has dedicated at least $1 million in emergency relief funding to help animal welfare agencies working to rescue, relocate, feed, and care for pets left homeless due to flooding.
Purina reformulates Beneful dog foodAugust 24, 2016Corn is out while beef or chicken is in as the No. 1 ingredient in mass-market Beneful dry dog food. The manufacturer, Nestlé Purina PetCare Co., also eliminated propylene glycol as the moisture preserver in the kibble food, replacing the ingredient with vegetable-based glycerin.
