10 pitfalls of an incomplete handbookJuly 4, 2018The employee handbook is an important tool for veterinary employers, yet many veterinary employers still do not have one, and those that do often have one that is outdated or inadequate.
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Find a culture crush, not a culture clashJuly 2, 2018Veterinary hospitals employ many talented medical professionals, but it’s an establishment’s culture that really sets it apart. When applying for a position within a veterinary practice, will any job do or are you looking for the best long-term fit?
The future of veterinary inventory managementMarch 23, 2018Running a veterinary hospital is no easy task—managing staff, client experience, finances, and marketing, not to mention delivering quality medical care to patients, are top of mind. In general, inventory management gets pushed aside. Having managed veterinary hospitals large and small, I certainly understand how inventory can be neglected. During my career, the priority in managing inventory was to keep the hospital stocked, with little regard to controlling costs. If we ran out of …
Local SEO tips veterinarians need to knowFebruary 22, 2018Think about your behavior as a customer or patient. If you are looking for, say, a new restaurant or dentist, you'll probably do two things—look at their websites and look at online customer reviews. How much new business do you think restaurants or dentists would acquire if you couldn't use Google to find their websites? The same behavior applies to veterinary practices. For veterinarians, the numbers below further highlight the importance of local SEO—the …
Petplan to hold veterinary clinic business strategy speaker seriesJanuary 12, 2018Petplan pet insurance announced it will hold its Business of Veterinary Medicine Conference in partnership with VMX on Feb. 2. The speaker series is designed to help independent veterinary practice owners answer the challenge posed by the increase in marketing-savvy, corporate-owned hospital networks. "Practice owners are becoming more aware of the need to pay attention to the business side of veterinary medicine," said Andy Roark, DVM, an industry speaker, author, and media …
5 considerations when choosing veterinary flooringSeptember 29, 2017Modern veterinary facilities and animal shelters face the same weighty challenges as human healthcare settings, with the added concerns of zoonotic pathogens, odor control, and managing patients of different species. Biosecurity ranks high on the list of priorities, as does overall patient comfort, both of which can significantly influence treatment outcomes.
Time Inc. latest corporation to reap pet, veterinary industry rewardsSeptember 12, 2017The lure of the lucrative pet products industry is hard to resist—even for a content king like Time Inc., which is launching PetHero, a paid membership program that leverages a network of veterinarians that belong to Pet Assure pet owners' club. Time Inc. claims it engages with more than 100 million pet owners and pet lovers through its pet-related content platforms. With the pet products and …
Could your practice use a CWO?September 11, 2017Until recently, there were: The CEO, or chief executive officer; The CFO, or chief financial officer; The CIO, or chief information officer; The CTO, or chief technology officer; And a few others (CSO, CCO, and CKO anybody*?) I recently heard of the CWO, aka Chief WOW Officer, aka Director of WOW, as Nido Qubein calls it. The businessman and motivational speaker is currently the President of High Point University, an …
How call tracking barks up business for veterinariansSeptember 8, 2017There's no denying that veterinarians are dedicated to their craft. Animal care is complex and leaves little time for marketing—after all, a veterinarian belongs in the field, not at a desk. Regardless of the difficulties of veterinary work, owners will accept nothing less than the best for their pets. Ninety percent of pet owners regard their pets as family and have the same health care experience expectations as they …
AAFP Cat Friendly Practice endorsements promote programSeptember 6, 2017The American Association of Feline Practitioners (AAFP) has announced endorsements of the Cat Friendly Practice (CFP) Program by CATalyst Council, Cat Healthy, and the Association of Shelter Veterinarians. The program is a global initiative designed to elevate care for felines by reducing stress for the cat, their caregiver, and the entire veterinary team, according to the AAFP. The CFP program, launched in 2012, currently includes more than 1,100 clinics in North and …
