Figo survey shows pet owner trends across generationsFebruary 21, 2025A recent survey by Figo Pet Insurance looked closely at how pet ownership is evolving through the generations. The survey, with research conducted by Morning Consult, reached more than 2,000 pet parents through online interviews. Results included different ways owners handle food for their pets, and what happens when it eats something it shouldn’t.
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Does owning a pet save us money in the long run?May 31, 2023While cohabitating with a four-legged friend is, typically, a financial investment, a new report from the Human Animal Bond Research Institute (HABRI) suggests pet ownership is actually good for the wallet.
Pet ownership boosts owner happinessDecember 21, 2022“Man’s best friend,” indeed! Eighty-three percent of pet owners feel having a four-legged companion makes them a happier person, according to a recent survey conducted by Pets Best Insurance Services.
Strong human-animal bond leads to better preventive careFebruary 2, 2022The stronger the bond between a human and a pet, the more likely it is the animal will receive regular veterinary care.
Pet care costs underestimated by many ownersJanuary 14, 2022While most owners love their pet like a family member, the lifetime cost of caring for a dog or cat remains misunderstood by many.
Human-animal bond the focus of National Pet WeekMay 6, 2019In honor of National Pet Week, the Texas Veterinary Medical Association (TVMA) is reminding veterinarians to advise their clients to cherish the human-animal bond and to embrace responsible pet ownership. National Pet Week runs from May 6 to May 12 and this year's theme is a "Lifetime of Love—The basics: Seven days to a happier, healthier pet." Each day is dedicated to a specific pet-related topic: May 6 emphasizes the importance of selecting pets that mesh well with people's lifestyles and making a firm commitment to caring for pets May 7 encourages pet owners to socialize their companion animals early and prep them for various interactions with places, activities, animals, and people May 8 urges pet owners and their pets to engage in regular exercise May 9 recommends regular visits to the veterinarian May 10 celebrates the human-animal bond May 11 provides tips for developing emergency kits for unexpected incidents, such as natural disasters May 12 summarizes the week's advice TVMA says its goal for this week is to remind pet owners to give pets' a lifetime of love and improve their quality and length of life by taking them in for regular veterinary exams and by providing regular …
Large dogs are king according to international surveySeptember 27, 2018 According to a new international survey, dog owners say they are more satisfied owning large dogs than small dogs. The study, conducted online by RightPet starting in 2010 to 2018, surveyed dog breed reviews from 12,167 pet owners from 106 countries. Seventy-five percent of the reviews were of purebred dogs; 25 percent were of mixed breeds. The study found that both women and men are happier owning large dogs than small dogs and that men and younger people are significantly more satisfied with medium, large, and giant breeds, and less satisfied with toy and small dogs. Older people (around age 70) were found to be equally satisfied with dogs of any size, though dog owners with experience owning multiple dogs of different sizes report the greatest satisfaction with large dogs. The RightPet study found a direct correlation between dog size satisfaction and the fact that dog owners rate bigger dogs as more emotionally stable, child-safe, trainable, and less barky than small dogs. "What our study has found is that large dogs score higher in traits that are really important to most dog owners," said Brett Hodges, owner/editor at RightPet. "People don't prefer large dogs per se—they like them …
4 things veterinarians, pet marketers must know about Gen Z, millennialsMarch 13, 2018Pet ownership in the U.S. is trending younger and younger. The 57 million pet owners under age 40 account for 41 percent of all pet owning adults in the United States. Over the past decade Gen Z (18- to 24-year-olds) and millennials (25- to 39-year-olds) accounted for more than half of the growth in the pet owner population, according to Rockville, Md.-based market research firm Packaged Facts in the company's new report Gen Z and Millennials as Pet Market Consumers: Dogs, Cats, Other Pets. "Adult pet owners under age 40 are as much the present as they are the future of the industry," said David Sprinkle, research director for Packaged Facts. "These younger generations of pet market consumers are critical to the bottom line of pet product and service marketers because the vanguard of the baby boomer generation is reaching the age when pet ownership declines sharply. Moreover, boomers will be succeeded by members of Gen X, who spend heavily on pet products and services but are a relatively small population cohort." As to be expected, Gen Z and millennial pet owners are influencing the pet industry in unique ways that are quite different when compared to the …
