Mars Petcare launches tech-enabled pet health studyApril 5, 2018Mars Petcare has announced the launch of Pet Insight Project, a three-year study of more than 200,000 dogs across the U.S. to uncover important links between pet activity, behavior, and health. Through its pet tracker business, Whistle, and Banfield Pet Hospital, Mars Petcare is looking to discover insights to enable a new era of proactive, preventive care for pets. Using machine learning, rich data …
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