What to do with a bad online reviewJanuary 3, 2020Social media is both a blessing and a curse. Promoting your practice this way can be fast, fun, and inexpensive. But social media also provides disgruntled clients with a platform to complain publicly about you, even when the merits of their complaints are specious or entirely wanting. Negative reviews can damage your reputation, your practice's good name, and the bottom line. They also can be extremely stressful. This is especially so when the review botches your medical analysis, questions your compassion, or is otherwise just plain ugly. Here are some suggestions for handling bad reviews and for trying to prevent them altogether. 1) Provide a measured response One way to vindicate yourself and your practice is to provide a measured response to each negative review. The response might be along these lines: "We are sorry to hear you were not completely satisfied with your recent visit to our practice. We strive to provide top-notch service and the best possible care for your pet. We apologize sincerelyfor any misunderstanding and invite you to contact our practice manager so we may address your concerns." The idea is to show you are the voice of reason, the adult in the room. Keep …
SPONSORED CONTENTProtect your patients from the start.Simparica Trio (sarolaner, moxidectin, and pyrantel chewable tablets) is the first monthly preventative of its kind. Combining three ingredients for month-long protection. + Learn more
Must you pay your staff for being on call?March 19, 2019Suppose you operate a 24-hour emergency hospital. In this tight labor market for veterinary technicians, you are faced with a staffing shortage for the night and overnight shifts. It occurs to you that requiring existing technicians to be on call from time to time may be a way to help solve the staffing dilemma. But how would this affect your budget? More specifically, would you be required to pay your staff for being on-call even if they are not actually called in to work? What is considered compensable? Well, that depends. Under the federal Fair Labor Standards Act (FLSA), employees in on-call status must be paid if they are "engaged to wait," but not if they are "waiting to be engaged." Hmmm. How does this obtuse rule of thumb work in the real world? The key is whether the on-call time is predominantly for the practice's benefit. The more the employee is under the practice's control, the more likely it is the on-call period will be viewed as benefiting the practice and, in turn, as being compensable. Requiring technicians to remain on the premises during their on-call time will almost certainly render this time "hours worked" under FLSA. In …
Beware of boilerplate employment contractsDecember 6, 2018If you are a practice owner in need of an employment contract for a new associate, you may reflexively turn to the internet to see if you can find a “model” document. Or you may obtain one from a colleague or veterinary association. But adopting “boilerplate” employment contracts without the assistance of counsel can be deleterious to the health of your business.
