VPN Plus+ ExclusiveThe clash of commerce and cultureNovember 10, 2022By Patty Khuly, VMD, MBAThe culture of veterinary medicine has changed dramatically over the past 20 years. While the dedication displayed by veterinary school applicants seeking entry to programs seems not to have diminished, the emerging work ethos is arguably less enthusiastic than it once was. This shift in mentality, should you subscribe to this assessment, is often explained in terms of the dueling axioms describing our younger workforce’s approach to work-life balance: “working to live” rather than “living to work.”
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Building trust with pet parents through digital marketingFebruary 5, 2019Pet parents come in all shapes and sizes, ages and genders, backgrounds and income levels. Yet, they all share a few common concerns that guide them as they choose a veterinarian. In addition to a convenient location and budget considerations, such as pricing and the availability of financing, pet parents put a high premium on finding a veterinarian they can trust. Why is trust so important to today's pet parents? Today's pet owners live …
