VPN Plus+ ExclusiveWhat are general practitioners good for? A lot!December 15, 2021By Brennen McKenzie, MA, MSc, VMD, cVMAMaking a case for the many advantages of being a GP – for both vets and patients
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Why give it away? Keep revenue in your clinicMay 24, 2019 The last 20 years have been the perfect storm for general practitioners in veterinary medicine. The combination of the loss of spay and neuter services, the migration of vaccinations to low-cost clinics, and the exit of in-clinic pharmacy and retail to online sellers has affected the businesses of general practitioners in a truly significant way. I have felt the strong impact of these changes in my own practice. Historically, my clinic's revenue from routine …