Covetrus integrates prescription management platform with eVetPracticeMay 23, 2019Covetrus is integrating its eVetPractice with its prescription management technology to provide veterinarians a more synchronized and streamlined user experience. "We're very pleased to offer practices using AVImark, ImproMed, and, now, eVetPractice, an unparalleled level of integration with our prescription management technology," says Chris Dollar, senior vice president of Covetrus' global software services. "Driving innovation, enhancing our practice management capabilities, and simplifying the experience for our customers is at the core of our mission." Even with flea, tick, and heartworm disease on the rise, compliance for veterinary prescriptions and preventative medications is low. Restructuring the workflow through Covetrus' practice management system can help remove administrative burden, drive greater client engagement, and improve health and financial outcomes. "One of our top priorities was to integrate our eVetPractice and prescription management capabilities to streamline and enhance performance for the practices," says Georgia Wraight, president of Covetrus' global prescription management. "By automating documentation and making prescription management easier for eVetPractice customers, we can now deliver a more seamless experience and empower veterinarians with tools to drive improved compliance." Other benefits of the real-time integration include synchronization between online prescription management and clinic software, coordinating and tracking the status of prescription authorizations and …
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Merck Animal Health, NEADS launch educational service dog campaignMay 22, 2019A new educational campaign highlights the importance of keeping service dogs healthy from fleas and ticks. Through Bravecto Cares, Merck Animal Health will donate a portion of every Bravecto sale to National Education for Assistance Dog Services (NEADS) World Class Service Dogs from now until June 30. The funds raised will be used to support the training of NEADS Service Dogs. "Merck Animal Health knows how important it is to protect our pets, especially those that work for us," says Mark Pelham, DVM, companion animal professional services, Merck Animal Health. "More than just a nuisance, fleas and ticks can carry illness, such as Lyme disease, to our pets and our families. We are proud to collaborate with NEADS, an organization that shares our dedication to keeping pets healthy as part of their extensive service dog training program." According to NEADS, being in top health is a major factor for a world-class service dog. "The health of our dogs is as important as their task training—if they are not at optimal health, they will not be at ideal performance and can potentially put their handlers at risk," says Cathy Zemaitis, NEADS director of development. As part of the campaign, Merck is …
Keep more flea and tick preventive purchases in-clinicMarch 20, 2019When pet owners needed to purchase parasite control products, they traditionally went to their local veterinarian. However, the influx of retail businesses (both online and brick and mortar) competing in this market has created a financial feasting frenzy on clinic profits. "We have moved from having a near monopoly on the sale of flea/tick products to the current situation where less than half of clients are now purchasing their flea/tick products from their veterinarian," says Lowell Ackerman, DVM, DACVD, an independent consultant, author, and lecturer. In most veterinary hospitals, pharmaceuticals represent 25 to 30 percent of revenue, according to Dr. Ackerman. As the bulk of that revenue comes from the sale of parasite control products, this "erosion" of sales is both significant and troubling. Reel 'em back in Reasons as to why pet owners have strayed beyond home base varies. Cost, convenience, and just not knowing the benefits of purchasing from their veterinarian are examples. When it comes to product pricing, veterinarians need to be competitive, but they don't need to be the low-price leader, according to Ackerman. "Clients see most noninjectable parasite control products as commodities, and it is easy for them to compare prices across different sources," …
