VPN Plus+ ExclusiveInstagram 101: How to Easily Start and Manage an Instagram Account for Your ClinicSeptember 2, 2022Cheyanne Flerx will give you a quick crash course on using and navigating Instagram. She'll also share the difference between Facebook and Instagram, what to post to Instagram, and provide an action plan so you can launch your Instagram account ASAP!
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What happens when big veterinary merges with big dataMay 7, 2019It's not just Facebook and Google. It's also Big Veterinary Supplier, Inc. What do I mean by that? Data is a huge source of income for all three. So much so, they're making use of private information we diligently collect and, in some cases, they're using it to compete directly against us. Veterinarians are not immune As our industry becomes increasingly consolidated, it's also adopting some of the habits with which other industries are plagued. In the case of data mining, it seems they're getting more aggressive about it, and seemingly less likely to back down when confronted with evidence of their transgressions. Here's a recent example of what happened at my clinic: Until recently, I was the reluctant user of a large-scale online pharmacy, which was integrated into my clinic's website. In return for a small commission, I'd send my clients to this site when they expressed interest in buying products or medications online. To be clear, I knew the Faustian bargain I was entering into: My clients were theirs to contact and do business with for as long as I said it was OK. My reasoning was that I'd be losing out on these sales anyway. I …
Professionalism on social mediaFebruary 22, 2019Whether you actively use social media to market your skills or casually (as the majority of us do), every time you post on a site, you are leaving a lifelong impression. As such, what is your online outreach saying about you and your career?
Make Facebook work for your clinicAugust 16, 2018Social media is an important tool for any business today, including veterinary medicine. According to Statista, more than 81 percent of the U.S. population has at least one social media account. Importantly, 68 percent of U.S. adults use Facebook, and of that group, 74 percent of them access Facebook daily. When Americans access their Facebook accounts, they spend nearly 20 minutes per session on the platform.
Make Facebook social media work for your veterinary clinicMarch 15, 2018Social media is an important tool for any business today, including veterinary medicine. According to Statista, more than 81 percent of the U.S. population has at least one social media account. Importantly, 68 percent of U.S. adults use Facebook, and of that group, 74 percent of them access Facebook daily. When Americans access their Facebook accounts, they spend nearly 20 minutes per session on the platform. Facebook continues to dominate the social media space. Here are the numbers of users on popular social media platform as reported by Statista: Facebook: 2.1 billion YouTube: 1.5 billion Instagram: 800 million Twitter: 330 million LinkedIn: 260 million SnapChat: 255 million Pinterest: 200 million Approximately 90 percent of the people who use many of these other social media platforms also use Facebook. As most veterinary practices have limited time and resources to devote to their communications and marketing efforts, Facebook should be their social media platform of choice. Communications/marketing plans To be most effective, Facebook and other social media activities should be just one part of a comprehensive communications and marketing plan. Other tools should include electronic newsletters, brochures, community activities, an engaging website, and more. All of these …
Mazuri launches Veterinarian Resource Center Facebook pageSeptember 30, 2016“Mazuri has a dedicated staff of experts available to help address exotic animal nutrition and health challenges,” said Alissa Thielman, marketing specialist at Thielman, marketing specialist at Mazuri. “Through the new Facebook page, our experts and their insights are more accessible than ever.”
An employee called in sick, then posted photo on FacebookJune 27, 2016One of my vet techs called in sick on two occasions over the past six months, and each time posted photos of herself on Facebook on the day she was sick. Most of the staff are ‘Facebook friends,’ so I saw the post in my newsfeed the day it was posted, and other team members ‘liked’ it.
