Five reasons clients will love your dental experienceFebruary 4, 2019What if clients loved their pets' dental experiences at your veterinary hospital? As most dogs and cats have periodontal disease by age three, you will speak with clients multiple times about dental treatments over their pets' lifetimes. Creating a positive experience for the first dental procedure can set you up for success when you need to present future care. Here are five strategies for creating stellar client satisfaction through your dental services. 1) Tackle paperwork in advance. Don't wait until the morning of procedures to get signatures. Clients may have experienced road rage while driving to your clinic, chased the cat for 45 minutes trying to get it into the carrier, and were late for work. Instead, have clients sign treatment plans and anesthetic consent forms on the day of diagnosis when they book procedures. At my recent seminar in Reno, Nev., a technician testified this tactic reduced a 20-minute surgical admission to seven minutes. A backup plan is to use text and email together. Two days before the procedure, text the client to confirm the admission appointment: "See you tomorrow at 8 a.m. for <pet name's> dental admission. No food after 10 p.m. Water is OK. We emailed …
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Are you creating "experience appointments?"July 29, 2016I used to hate to go to the auto dealership. It was either boring or stressful, depending on the day. Now I look forward to my car’s maintenance appointments. What made the difference? The auto dealer created “experience appointments.”
