Words are powerful! Choose them wiselyAugust 7, 2020Each word carries a lot of intent as it leaves your lips. Consider whether your words are building someone up or tearing them down. Be thoughtful—words are powerful.
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Post-pandemic social media marketing: What do you need to know?June 15, 2020As veterinary professionals continue to adjust to the new normal brought on by the pandemic, many are left wondering how they can effectively communicate with clients through social media.
Platform bridges veterinarian-client conversations virtuallyJune 9, 2020As more and more owners turn to their computers and smartphones for advice on how to best care for their pets, it is vital to ensure the information they receive is accurate, safe, and complete.
Talking to pet owners about preventive care: A primerFebruary 25, 2020When veterinarians talk about preventive care, we typically take it to mean a host of recommendations aimed at health and longevity. Our broad range of suggestions might include dental care, exercise goals, and routine wellness visits that comprise screening tests, among other activities. However, the truth of the matter is we aren’t equally comfortable with each of these preventive care-related conversations.
Courageous conversations: Respond, don't reactFebruary 12, 2020Rather than reacting when a conflict occurs, learn productive ways to respond to sensitive conversations with coworkers, management, and/or clients.
MightyVet video explores euthanasia's effect on veterinariansFebruary 11, 2020Euthanasia takes an emotional toll on even the most seasoned animal health professionals, and an award-winning video by MightyVet hopes to spark dialogue on this issue.
Three phrases to banish from your vocabularyOctober 28, 2019Have you ever visited a foreign country and struggled to communicate because you don’t know the language?
Millennials favor friendly staff, personalized serviceSeptember 18, 2019Young pet owners are willing to spend on their pets, but their loyalty is far from free.
Need help selling services? It's all about client communicationJuly 24, 2019As independent, small-business practice owners, we are all very aware of the changes in our profession over the last 20 years and the need to search out new services or products allowing us to stay relevant and keep ahead of the competition. It is not just our neighboring clinics that can take a bite out of our profitability. Indeed, we must also keep in mind that in this information-saturated digital world, our clients are exposed to an astounding number of influences regarding pet care, all of which have a profound impact on their buying tendencies, as well as their trust in your offerings.
It takes four Cs to be completely competentMay 23, 2019What would you do if you could design the perfect, well-rounded, multitalented veterinarian? Which traits would be required? What skills would be indispensable? Our Dutch colleague Roeland Wessels, DVM, has found the ideal recipe.* "Veterinarians (and their team members) are like diamonds. Their worth is defined by the four Cs. Those Cs don't stand for carat, cut, color, and clarity, but for clinical, communication, cooperation, and commercial skills." Let's go over each set of skills. 1) Clinical skills You are trained to provide excellent, evidence-based, state-of-the-art medicine. You are capable of diagnosing and treating patients—or accomplishing whatever your mission is at a veterinary practice. You have vast amounts of knowledge. Regardless of your education, you still need to improve or refine your clinical skills by reading journals and attending continuing education meetings. "Yet, veterinarians usually overestimate how important clinical competence is in the eyes of a pet owner. They expect you to be great, or they wouldn't even be in your exam room," Dr. Wessels explains. Ironically, some clients will brag more about the fact their pet has a 20-cm long incision with 23 skin staples than they will gloat about a tiny spay incision with no …
