Claw your way out of feline biasesAugust 8, 2023"When it comes right down to it, it is our job to make sure cat owners understand the basics of feline healthcare. Unfortunately, that is a platform I believe we have long since abdicated (if ever we claimed it) in our almighty hunt for the low-hanging fruit that is the dog-dedicated dollar."
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Data-driven digital platform supports proactive pet careJuly 31, 2023The Pet HealthZone from Nationwide offers age- and breed-specific insights and trivia for free
Tips to help clients understand costsSeptember 21, 2022Among the more challenging aspects of being a veterinarian is balancing economics and emotion when discussing care for pets. Those who dedicate their career to caring for animals are sympathetic by nature and, thus, understand the emotions involved when speaking with clients about the health of their pets. To be successful, veterinarians need to develop long-term connections with their clients.
VPN Plus+ ExclusivePowerful Client Communication Through Social MediaJune 24, 2022Rhonda Bell, CVPM, CCFP, addresses how client communication is more vital than ever before but also more restricted than ever. Sharing positive news and ideas is challenging right now. Where do you begin? How do you have great communication with clients when face to face dialogue is not possible for so many? This is a great opportunity to use your practice social media platforms to communicate with clients.
Post-pandemic social media marketing: What do you need to know?June 15, 2020As veterinary professionals continue to adjust to the new normal brought on by the pandemic, many are left wondering how they can effectively communicate with clients through social media.
Courageous conversations: Respond, don't reactFebruary 12, 2020Rather than reacting when a conflict occurs, learn productive ways to respond to sensitive conversations with coworkers, management, and/or clients.
Avoid a meltdown when Dr. Popular isn't availableAugust 29, 2019A longtime client calls and requests an appointment with Dr. Popular.
New training initiative to focus on better communication skillsAugust 29, 2019The American College of Veterinary Internal Medicine (ACVIM) and CareCredit are working together to help veterinarians develop advanced communication skills to improve the quality of care for pets and their families. Launching in 2020, the Advanced Clinician-Client Dynamics training initiative comprises workshops and courses to help veterinarians identify and address medical topics and concerns between clinicians, other veterinary team members, and clients early by recognizing pet owners' perspectives and goals. The goal of the three-year strategic partnership is to help participants use their knowledge to build greater trust with the pet owner, with the intended result of acceptance and follow through on medical recommendations, follow-up visits, and pursuit of advanced medical care for improved outcomes for the pet and family. By effectively connecting with team members and pet owners, veterinarians can work toward decreasing job-related stress and avoid burnout. "Traditionally, residency programs have focused on training for technical skills," says current ACVIM president-elect and incoming chief executive officer, Linda Fineman, DVM, DACVIM (oncology). "Along with a shifting demographic in our college, with many more ACVIM specialists working in private practice, there is greater recognition of the importance of professional skills in achieving better medical and business outcomes." The training initiative …
Need help selling services? It's all about client communicationJuly 24, 2019As independent, small-business practice owners, we are all very aware of the changes in our profession over the last 20 years and the need to search out new services or products allowing us to stay relevant and keep ahead of the competition. It is not just our neighboring clinics that can take a bite out of our profitability. Indeed, we must also keep in mind that in this information-saturated digital world, our clients are exposed to an astounding number of influences regarding pet care, all of which have a profound impact on their buying tendencies, as well as their trust in your offerings.
Are you missing pet health communication opportunities with your clients?March 19, 2018Pet owners don't always get the full message that veterinary teams think they're communicating, according to a Partners for Healthy Pets (PHP) study presented during an American Animal Hospital Association session at VMX Veterinary Meeting & Expo in Orlando, Fla. The study compiled responses from surveys of 1,193 practice staff members, 833 dog owners, and 527 cat owners from April 2012 through June 2017. Practices have an opportunity to better communicate not only what is being done during a preventive examination but also how the examination benefits the pet, according to the study. Among the findings About 45 percent of dog owners and 30 percent of cat owners believed that a pain assessment was discussed or performed at their pet's most recent checkup When staff members were asked whether a pain assessment is typically performed at every examination during a visit for preventive care, 73 percent said yes for dogs, and 68 percent said yes for cats About 95 percent of staff members indicated that a dental exam is typically performed at every preventive care visit About 77 percent of dog owners and 78 percent of cat owners believed a dental examination was discussed …
