Make Facebook work for your clinicAugust 16, 2018Social media is an important tool for any business today, including veterinary medicine. According to Statista, more than 81 percent of the U.S. population has at least one social media account. Importantly, 68 percent of U.S. adults use Facebook, and of that group, 74 percent of them access Facebook daily. When Americans access their Facebook accounts, they spend nearly 20 minutes per session on the platform.
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How call tracking barks up business for veterinariansSeptember 8, 2017There's no denying that veterinarians are dedicated to their craft. Animal care is complex and leaves little time for marketing—after all, a veterinarian belongs in the field, not at a desk. Regardless of the difficulties of veterinary work, owners will accept nothing less than the best for their pets. Ninety percent of pet owners regard their pets as family and have the same health care experience expectations as they would for a child or spouse. Confusing or inconsistent advertising can dissuade pet owners from a choosing a veterinarian—there's no kidding around with animal health. Some veterinarians are prioritizing better companion care through partnership with third-party providers. While outsourcing the business side of a practice alleviates major marketing responsibilities, as well as other routine tasks like accounting and human resources, it does not solve the entire problem for vets. If these campaigns are still based on gut decisions rather than data, there's little opportunity for vets to improve their marketing efforts over time. Call-tracking and analytics solutions remove the guesswork from attribution, even between online and offline efforts. As vets begin to understand which marketing channels are actually driving leads, they can adapt their advertising …
