Selling services without being a used car salesperson

The author gives tips for selling services minus any ‘ick’ factor

Used car salespeople get a bad rap. We all know they are just trying to make a living, but that does not keep almost every young veterinarian from invoking this simile when faced with the prospect of proposing expensive pet care. They find it hard to shake the feeling price may determine whether a patient lives or dies—we all do.

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