The Pet Parent Research Report reveals 77 percent of pet parents prefer communicating with their veterinary clinic via text or online chat. The 2025 Pet Parent Research Report by PetDesk and London Research highlights a growing demand for digital convenience in veterinary care. It reveals that 31 percent of pet owners are considering switching clinics in the next year, rising to 40 percent among younger clients. The survey of 1,000 North American pet parents reveals a service gap between client expectations and available digital tools, with 57 percent reportedly experiencing difficulty booking appointments and 42 percent not receiving reminders for essential care. Nearly 80 percent of pet owners feel it is important to be able to book appointments at any time on any device, preferring text or online chat to communicate with ther veterinary clinics. With pet spending reportedly declining by 4 percent in 2024, and competition increasing, the report emphasizes that adopting digital solutions—such as automated reminders, text communication, and online booking—is crucial for client retention and practice success. Key findings include: 57 percent of pet parents have experienced difficulty booking appointments at their vet clinic 42 percent report not receiving appointment or vaccine reminders, with 87 percent stating they feel this is an important aspect of customer service 78 percent of respondents feel it is important to be able to book appointments at any time on any device 31 percent are likely to switch clinics, rising to 40 percent among younger pet owners What pet owners consider important when interacting with their veterinary clinic: 87 percent - receiving useful reminders for appointments and vaccinations 83 percent - ease of accessing or sharing pet health records 78 percent - ability to book appointments at any time on any device 77 percent - communicating via text or online chat For more information, visit the PetDesk website.
