Bayer Healthcare LLC launched a virtual community of veterinary clinics, pet owners and animal shelters designed to share information about lost pets to help reunite them with their owners.
The “Lost Pet Alert Network” allows pet owners and pet healthcare providers to register free of charge for an interactive online application that enables pet owners to announce to the community that a pet has been lost. Registrants can develop personalized lost pet posters that can be proactively distributed through local shelters and clinics. Registrants can also send alerts via Facebook, Twitter and directly to other pet owners who have opted into the system.
Shawnee, Kan.-based Bayer will work with Adopt-a-Pet.com to proactively spread the word on the “Lost Pet Alert Network” to the more than 10,000 shelters and rescue groups in the Adopt-a-Pet.com network.
Bayer has also distributed to participating veterinary clinics a Linked for Life kit, featuring materials that educate and inform pet owners to consider a small and safe implantable microchip, such as Bayer’s resQ. In addition to the personalized lost pet brochures and posters, the kit also includes a dog model implanted with a microchip and cause awareness bracelets.