Make Facebook social media work for your veterinary clinicMarch 15, 2018Social media is an important tool for any business today, including veterinary medicine. According to Statista, more than 81 percent of the U.S. population has at least one social media account. Importantly, 68 percent of U.S. adults use Facebook, and of that group, 74 percent of them access Facebook daily. When Americans access their Facebook accounts, they spend nearly 20 minutes per session on the platform. Facebook continues to dominate the social media space. Here are the numbers of users on popular social media platform as reported by Statista: Facebook: 2.1 billion YouTube: 1.5 billion Instagram: 800 million Twitter: 330 million LinkedIn: 260 million SnapChat: 255 million Pinterest: 200 million Approximately 90 percent of the people who use many of these other social media platforms also use Facebook. As most veterinary practices have limited time and resources to devote to their communications and marketing efforts, Facebook should be their social media platform of choice. Communications/marketing plans To be most effective, Facebook and other social media activities should be just one part of a comprehensive communications and marketing plan. Other tools should include electronic newsletters, brochures, community activities, an engaging website, and more. All of these …
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AHI studies economic, social contributions of animal health industryMarch 15, 2018The Animal Health Institute has released its findings from a first-of-its-kind study into the economic and social contributions of the animal health industry, which also covers household pets. The report examines the role the companies that produce pharmaceuticals, vaccines, and flea and tick products play in the U.S. economy and beyond. Key report findings include: Household Pets – More than 67 percent of American households, or 84.6 million, own nearly 400 million companion animals. This includes dogs, cats, horses, birds, fish, horses, and more. Pets by Type – Nearly half of pet-owning households include a dog while over one-third own a cat, for a total of 89.7 million dogs and 94.2 million cats. There are between 100,000 and 200,000 service animals, including those who assist the blind and disabled (but not including police, forensic, or military dogs). Almost all—95 percent—of dog and cat owners view their pets as members of their family. Spending on Pets – Americans spent more than $75.5 billion on their pets in 2016, with an average total household spend of $892 on pet food, veterinary services, supplies, and other services. As pet owners look for solutions to increase the length and quality of life for …
Pet insurer Nationwide reveals annual cost of common health conditionsMarch 15, 2018Nationwide members spent more than $96 million in veterinary care last year to treat the top 10 most common medical conditions affecting their dogs and cats, according to the pet health insurer. Based on more than 1.4 million pet insurance claims submitted to the company last year for more than 650,000 insured pets, Nationwide has identified the top 10 medical conditions affecting dogs and cats (and their associated costs). Top 10 most common medical conditions for dogs Atopic or allergic dermatitis – average cost to treat: $255 Otitis externa – average cost to treat: $172 Benign skin neoplasia – average cost to treat: $377 Pyoderma – average cost to treat: $128 Enteropathy – average cost to treat: $175 Gastropathy Degenerative arthritis Periodontitis/Tooth infection – average cost to treat: $400 Cystitis or urinary tract infection Anal gland sacculitis/Expression Top 10 most common medical conditions for cats Cystitis or urinary tract disease – average cost to treat: $495 Periodontitis/Tooth infection – average cost to treat: $434 Gastropathy – average cost to treat: $334 Renal disease or failure – average cost to treat: $649 Enteropathy – average cost to treat: $221 Hyperthyroidism Feline upper respiratory infection Diabetes mellitus …
US pet industry sales reach $86 billion, growth projectedMarch 14, 2018The U.S. pet industry continues along a healthy growth trajectory, with overall sales of pet products and services rising almost 5 percent last year. Burgeoning online sales and strong numbers in veterinary services and pet food contributed to the advancement of the market, which Rockville, Md.-based market research firm Packaged Facts estimates at $86 billion in the brand new report U.S. Pet Market Outlook, 2018-2019. Sales of retail channel pet food made it the largest pet category with 39 percent of the market. The 5 percent growth experienced by pet food in 2017 matches that of 2016, with online sales as the foremost growth channel. Growing even faster were veterinary services, which now represent 31 percent of the market. Retail channel pet supplies came in third. Meanwhile, the industry's smallest category, nonmedical pet services, grew 5 percent in 2017. Continuing the trend of channel migration, the pet food and pet supply retail channels are experiencing much of their growth outside of the core mass-market and pet specialty channels, namely online, where annual percentage sales gains have been in the mid double digits. Both channels are feeling the e-commerce heat, with big-box pet specialty especially hard hit even …
West Texas A&M approves veterinary education centerMarch 14, 2018The Texas A&M University System Regents have approved plans to build a $22.8 million veterinary education, research, and workplace facility at West Texas A&M University (WTAMU) in Canyon. This is the latest development in the university's College of Veterinary Medicine & Biomedical Sciences' effort to expand veterinary education outreach throughout the state. Operated by Texas A&M, the new Veterinary Education, Research & Outreach Center (VERO), as well as a Texas A&M Veterinary Medical Diagnostic Laboratory (TVMDL) relocating from Amarillo to Canyon, will be constructed adjacent to WTAMU's Agricultural Sciences Complex. "With these three new facilities in Canyon, the Texas A&M System has invested nearly $90 million in the future of agriculture and animal health in this region," said John Sharp, A&M system chancellor. "We have created a two-way superhighway of veterinary education and research activity from Canyon to College Station, and it runs right through these new structures." Expected to finish construction in 2020, VERO will house laboratories, research centers, and classrooms where students can work side by side with veterinarians to learn practical workplace skills. The facility will offer its students opportunities for research and collaboration with faculty and peers at TVMDL and the Agricultural Sciences Complex. "This arrangement …
4 things veterinarians, pet marketers must know about Gen Z, millennialsMarch 13, 2018Pet ownership in the U.S. is trending younger and younger. The 57 million pet owners under age 40 account for 41 percent of all pet owning adults in the United States. Over the past decade Gen Z (18- to 24-year-olds) and millennials (25- to 39-year-olds) accounted for more than half of the growth in the pet owner population, according to Rockville, Md.-based market research firm Packaged Facts in the company's new report Gen Z and Millennials as Pet Market Consumers: Dogs, Cats, Other Pets. "Adult pet owners under age 40 are as much the present as they are the future of the industry," said David Sprinkle, research director for Packaged Facts. "These younger generations of pet market consumers are critical to the bottom line of pet product and service marketers because the vanguard of the baby boomer generation is reaching the age when pet ownership declines sharply. Moreover, boomers will be succeeded by members of Gen X, who spend heavily on pet products and services but are a relatively small population cohort." As to be expected, Gen Z and millennial pet owners are influencing the pet industry in unique ways that are quite different when compared to the …
MU veterinary pathobiologist: Pet food benefits outweigh risksMarch 13, 2018According to recent reports, more than 107 million cans of dog food have been recalled because they contained trace amounts of pentobarbital, the tranquilizer used to put down sick or injured animals. Tim Evans, DVM, Ph.D., an associate professor of veterinary pathobiology and head of toxicology in the Veterinary Medical Diagnostic Laboratory (VMDL) at the University of Missouri College of Veterinary Medicine, stresses that while no measurable concentrations of pentobarbital should be in these products, pet owners should monitor resources for updates and notices for pet food recalls. "The FDA plays a key role in preventing these situations and in protecting our pets when these situations arise," Dr. Evans said. "For the last couple of years, I have been trying to disseminate information on what veterinarians and their clients can do when they suspect a pet food contamination. I firmly believe that the nutritional and health benefits of commercially manufactured pet foods, especially those manufactured by companies with a long history of dedication to pet nutrition and health, continue to greatly outweigh the low risks of contamination in these products." Evans says tools and resources are available for consumers to stay informed of pet food recalls such as the …
Henry Schein supports CSU sports medicine and rehabilitation veterinarianMarch 13, 2018Henry Schein Inc. announced its support of a three-year residency position with the Small Animal Sports Medicine and Rehabilitation service at the James L. Voss Veterinary Teaching Hospital of Colorado State University. The company's donation of health care supplies supports Ilan Frank, DVM, a second-year resident with the service. The Small Animal Sports Medicine and Rehabilitation team provides nonsurgical orthopedic care to sporting, hunting, working, and service animals, as well as pets with mobility issues. The veterinarians on the team use innovative imaging techniques, medical treatments, and rehabilitation to help animals regain strength, speed, and endurance after an injury. The donation is an initiative of Henry Schein Animal Health, Henry Schein Medical, and Henry Schein Cares, the company's global corporate social responsibility program. As a veterinarian in the Israeli Army, Dr. Frank helped to establish the veterinary services of the Army's Special Operations and served as the chief veterinarian of its K9 unit for 15 years. In that position, he often worked with military working dogs, conditioning them for service and treating them after injury. His experiences in the military led him to pursue a residency at CSU …
Pet drug peddler sentenced to 30 monthsMarch 13, 2018 Following a plea agreement, former Orange County veterinary drug salesman Sean Gerson, 49, received a 30-month prison term for his part in spearheading an online pet drug ring. Gerson's sentencing follows a six-year federal investigation into his involvement with multiple websites, illicitly selling veterinary drugs. Last September, Gerson conceded to heading a criminal group that imported, transported, and sold foreign-branded, misbranded, and unapproved prescription animal drugs and parasiticides, with most business conducted online under 樂威壯 his company, Vaccination Services. He had been involved in the illicit trade since 2002. Gerson also admitted to intentionally defrauding/misleading the U.S. Food and Drug Administration, selling unregistered and foreign-branded products to undercover law enforcement agents, and amassing at least $2.5 million from the illegal sale and purchase of pet drugs and parasiticides. As part of his plea deal, Gerson agreed to surrender $2.5 million in assets and pay a $200,000 fine in addition to his prison sentence. To read more, click here.
AVMA, United partner to board emotional support animals safely, legally for allMarch 9, 2018The American Veterinary Medical Association and the AVMA Professional Liability Insurance Trust have entered into the emotional support animal-airline travel challenge. United Airlines recently announced a new policy requiring a veterinary signature vouching for the health, behavior, and training of psychiatric service and emotional support animals flying with its passengers. The airline said the policy took effect March 1. The AVMA reviewed United's veterinary health form and expressed concern that the information it requested might not appropriately support the health and welfare of their animal and human passengers—and that it created potential liability risks for veterinarians attesting to them. After collaborating with United, the airline has adopted AVMA recommendations and will be posting a new form on their website that reflects alternate language. The new form will allow veterinarians to confidently report meaningful information to assist United in making decisions about transporting psychiatric service or emotional support animals on its flights, according to the AVMA. Requested revisions include: The form should be completed and signed only by a licensed veterinarian. The original version asked a veterinarian to attest that s/he "is not aware of any reason to believe that this animal would pose …
