Digital DVM, a sales and marketing provider in Denver, today launched an online veterinary buying group. GroupDVM (www.groupdvm.com) is designed to provide veterinary professionals exclusive deals directly from animal health manufacturers and authorized distributors. “Consolidation of distribution has many positive effects on the animal health industry, including improved customer service, product selection and operational efficiencies,” said Daryl Schraad, president of Digital DVM. “However, with the average distributor representing more than 20,000 items, many products get lost in the shuffle. “In addition, the growing corporate presence in veterinary medicine can leave the independent veterinarian without a voice in the market. GroupDVM was created as a direct response to both of these important industry issues.” GroupDVM members are offered daily and weekly deals featuring 30 percent to 50 percent discounts on veterinary products and services, as well as reduced pricing on industry events such as conference registration fees. Each deal is available to members for a limited time and requires a minimum number of participants before it can be redeemed. As a result, the company says it is able to guarantee partnering product manufacturers and authorized distributors a pre-determined level of sales for every deal offered. So far, more than 3,000 veterinary clinics have joined GroupDVM. Schraad estimated that membership will grow to more than 5,000 by January.
