The Hartville Group, Inc., and The American Society for the Prevention of Cruelty to Animals (ASPCA) today, renewed their partnership for pet insurance. Initially established in 2006, the partnership allowed the Hartville Group to develop and launch ASPCA Pet Health Insurance. The ASPCA says the society chose Hartville Group because of its commitment to pet health and humane coverage philosophy. “By renewing our strategic partnership, Hartville and the ASPCA will continue to educate pet parents about the value of pet health insurance and to design coverage worthy of the ASPCA’s humane goals,” says Dennis Rushovich, CEO of the Hartville Group. “The ASPCA’s mission is paramount in the design of our plans and we work very closely with the ASPCA as our coverage evolves to remain the best value to pet parents and the best coverage for pets. We look forward to continuing to contribute to the ASPCA’s worthy mission in this way for the long term.” According to Hartville, rising veterinary costs and more sophisticated treatments equates to more pet owners needing help to afford pet care. U.S. pet owners are expected to spend $14.1 billion on veterinary care this year—up 53 percent from 2006, according to the American Pet Products Association. “We see ASPCA Pet Health Insurance as an important means for pet parents to be able to afford quality veterinary care for their pets,” says Elysia Howard, vice president of marketing and licensing for the ASPCA. “We want to make sure as many pet parents as possible have the help they need to avoid a difficult choice between their pets’ care and their own financial well-being. We’re excited to renew our partnership with Hartville to move ever closer to this goal.” ASPCA Pet Health Insurance offers coverage for accidents, illnesses and wellness care. <Home>
