Chew on this, practitioners: A veterinary-exclusive dental treat from Greenies. The Nutro Co. today launched a reformulation of the popular Greenies chew. While the longstanding retail treat is marketed for canine dental health—a later version added joint health—the newest product comes with other claims. Greenies veterinary-formula chews not only work to reduce dental plaque and tartar, according to the Industry, Calif., manufacturer, they also are infused with ingredients supporting cognitive, immune, metabolic and skin health. “We are equipping veterinarians with a superior product that their clients can only get from them,” said Brad Quest, DVM, a veterinarian working for the Greenies brand. “In addition to the treat texture that optimizes dental efficacy, these chews have whole-body health benefits based on nutrient levels recommended by the Waltham Centre for Pet Nutrition.” The new Greenies start with gelatin, wheat protein isolate, glycerin and pea protein. Additional ingredients, the company reported, include omega-3 fatty acids for cognitive health, antioxidants such as Vitamin E and taurine for immune health, and minerals such as magnesium, zinc and iron for metabolic health. The fatty acids and chelated minerals are designed to support a healthy skin and coat. Veterinary-exclusive Greenies come in Teenie, petite, regular and large sizes. They are available in 12-ounce bags and in a larger box for individual or bulk sales.
