Few subjects generate the same intensity of emotion in pet owners as the question of what to feed our animal companions. Feeding our pets is the quintessential act of caring and love. And based on how most dogs and cats act at feeding time, it certainly seems like a highlight of the relationship for them.
There is also a deep sense in most pet owners that choosing a pet food has tremendous significance for the health and well-being of their pets. Everyone wants to give their pets the "best" food that will keep them active and happy and prevent illness for as long as possible. We have all been told most of our lives that what we eat affects our health, so we want to make good, healthy nutritional choices for our pets as well.
The food we give our pets is also something over which we have control. We naturally want to do everything we can to ensure our pets stay healthy, but many factors influencing the risk of disease are beyond our control. Food, at least, is something tangible we know has an influence on health, and we can make choices about what we feed our pets that give us a sense of actively influencing their well-being.
