To celebrate the special bond between people and their pets and mark the 35th anniversary of National Pet Week (NPW), the American Veterinary Medical Association (AVMA), with support from Purina Pro Plan Veterinary Diets, are offering veterinary clinics complimentary copies of the Lifetime of Love poster during National Pet Week. This special event is held May 1 through 7. "This poster is a beautiful reminder of the bond we share with our pets throughout our lives," said Dr. Joe Kinnarney, president of the AVMA. "At Purina we believe pets and people are better together, so we're excited to team up with the AVMA to celebrate National Pet Week and the joy pets bring to our lives," said Purina veterinarian Dr. Kurt Venator, DVM, PhD. "It's important for pet owners to remember that veterinarians play a vital role in enriching the bond between pets and people, and this celebration is a great reminder." "Everyone loves their pets. But not everyone is aware of what their pet needs from them," Kinnarney said. "That is why each day of National Pet Week® focuses on an essential action vital to achieving a Lifetime of Love." Veterinary experts joined together to provide pet owners with little things you can do to make a big difference in extending the length and quality of your pet's life.