James Eckroth The American Veterinary Medical Association (AVMA) has named John Eckroth as the association’s communications division lead. In this position, Eckroth will set and guide the strategy for all external and internal association communications, including public relations outreach and digital communications. He will oversee the organization's media relations, crisis communications, digital communications, social media, market research, corporate communications and internal communications functions. “John brings a strong background in digital strategy and communications, branding and identity, content strategy, digital asset management, and analytics, and we’re excited to see him leverage these strengths to benefit our members and the profession,” said Angela Roberts, chief marketing and communications officer at the AVMA. Eckroth joins the AVMA from Blue Cross Blue Shield Association, where he served as director of digital experience and strategy. Prior to that, he was the director of digital communications and infrastructure at the University of Chicago. He graduated from Purdue University with a bachelor’s degree in computer technology.
