PetArmor manufacturer FidoPharm launched a generic prescription heartworm preventive called PetTrust Plus (ivermectin/pyrantel) today as part of an event in New Orleans at which FidoPharm established a “Pet Trust” for the Louisiana Society for the Prevention of Cruelty to Animals. PetTrust Plus is the first generic preventive to be sold in retail pharmacies, according to FidoPharm. The medication contains the same active ingredients in the same concentrations as Merial's Heartgard Plus, but costs up to 50 percent less, the company said. “Dogs deserve access to preventive heartworm medicine and their owners deserve choices, without having to sacrifice quality and efficacy,” said FidoPharm President Alex Kaufman. “With the introduction of PetTrust Plus at retail pharmacies nationwide, FidoPharm continues to protect pets and provide pet parents with affordable and accessible pet health care options and we are proud to educate pet owners about the importance of heartworm testing and treatment.” FidoPharm committed $5,000 to establish the “Pet Trust” for the LA/SPCA to provide protection and healthcare to local, needy pets. The company will also provide the next 500 adopted eligible dogs with a six-month supply of PetTrust Plus. <HOME>
