The American Veterinary Medical Association reported this week that it is seeking comments on its recently released AVMA 20/20 Vision Commission’s report. The report is designed to offer a roadmap for the next decade of veterinary medicine, according to the AVMA. The report lays out goals and strategies in 11 areas pertinent to veterinary medicine, including social responsibility, global outreach, diversity and financial stability for the profession. “With the AVMA entering an unprecedented era of change, it is essential to have a new vision and roadmap to ensure that the association is relevant and responsive to its members and the public over the next decade,” said Lonnie King, DVM, dean of The Ohio State University College of Veterinary Medicine, who chaired the commission. As outlined in the plan, by 2020, AVMA should have: • Achieved a new level of social responsibility and helped meet societal needs; • Become more influential—externally focused, spanned boundaries and sparked a new public awareness of the profession’s many contributions to society; • Helped drive improved economic performance and long-term financial stability for the entire profession; • Balanced its relationships with an increasingly complex and more diverse profession and group of stakeholders as the convener/facilitator leader to address critical issues; • Become global in perspective and actions; • Retained and gained new members by creating personalized services and portals that provide products and information anytime and anywhere for both AVMA members and the public; • Reflected the changing demographic, ethnic and generational differences of society and actively engaged more women in leadership roles; • Leveraged and adopted remarkable advances in technology that improve communications, education, connectivity and engagement; • Governed, operated and made decisions and policies in a transparent, inclusive and more democratized manner; • Created a special culture that is collaborative, customer-focused, forward-leaning, innovative, nimble and inclusive; and • Ensured it has the capacity to be knowledge-based, proactive and responsive on critical issues. Comments are being accepted on the AVMA’s online communities: the NOAH (members only) and AVMA@Work. There will also be programs scheduled to discuss the report during the AVMA convention in St. Louis, Mo., July 16-19. <Home>
