BarkingDeals.com, a social buying website for pet owners, officially launched today. The website offers members a deal a day on an array of pet products, including grooming supplies, treats and toys. Members can share those deals via Facebook, Twitter and e-mail. “When we noticed the popularity of economical, group buying sites increase, we wanted to offer the same type of service to the pet owner community,” said CEO Steve Watters. “By offering new deals daily, members can try products that they might not have tried otherwise.” Barking Deals of Oldsmar, Fla., said it partners with pet product manufacturers and distributors to offer members pet products for 50 percent to 90 percent off. Manufacturers benefit by being able to introduce their brands to a niche group of receptive consumers who are likely to pass on recommendations to others via social networks, according to the company. “It’s a great way for manufacturers to launch or expand their social media programs to committed buyers and a great way for consumers to see what else is out there for their furry friends,” Watters said. “It’s a win-win for all.” Today’s deal is $7.91 for a combo pack of Calm Coat skin care products (regular retail value $35). Members can expect to soon see deals from Green Dog Organics and Teddy the Dog. <Home>
