The American Veterinary Medical Association wants to help veterinary professionals share National Pet Week with clients by providing resources and content for social media and marketing purposes. The event, which occurs each year during the first full week of May and celebrates the special bonds between pets and people, provides an opportunity to deepen connections with clients and educate pet owners about the importance of providing a lifetime of love to animal companions of all shapes and sizes, according to the AVMA. To help practices observe National Pet Week, the AVMA provides a toolkit of veterinary clinic resources for members, including: Ready-to-use content to post on social media pages, including copy-and-paste message posts and ready-to-download images Ideas for easy, stress-free ways to celebrate National Pet Week in the clinic and around the community Marketing tips and best practices to spread the word about clinic events or promotions Each day of National Pet Week incorporates a different theme: Sunday - Choose well, commit for life Monday - Socialize now. New doesn’t have to be scary. Tuesday - Nutrition and exercise matter. Wednesday - Love your pet? See your vet! Thursday - Pet population control: Know your role. Friday - Emergencies happen. Be prepared. Saturday - Give them a lifetime of love. Pet Week begins on Sunday, May 6. Learn more at petweek.org.