VitusVet, a pay-for-performance digital solution for veterinary practices, has launched an online store. The online store is intended to serve veterinary practices that already sell their own medications and preventives, enabling those practices to sell prescriptions online through the VitusVet mobile app to their clients. Since many practices keep their own inventory of prescription drugs for pets, this will allow for more efficient use of those products while also providing greater convenience for pet owners, according to VitusVet. “Providing an online store capability to our customers has been on our product roadmap since day one,” said Mark Olcott, DVM, CEO/co-founder. “On the heels of our intelligent medication reminder technology announced earlier this year, and our direct appointment booking functionality announced last September, we are thrilled to add another piece of the foundational technology to practices who wish to go digital and, in the process, better serve their customers.” “We take pride in listening to our veterinary practices, and we’ve heard loud and clear that they would like to be able to offer a convenient way for pet parents to access the inventory in their back office,” said Kalpesh Raval, CTO/co-founder. “The VitusVet online store capability makes selling that inventory so much more convenient at both ends of the transaction, plus the pet owner can decide how to access the product, just as he or she does in every other aspect as a consumer.” Similar to VitusVet’s intelligent medication reminder, the online store aims to move the front desk staff off the phone so they can engage more with pet owners visiting the office. The intelligent medication reminder system includes a refill feature, which simplifies what has traditionally been a very high-friction process, according to the company. “The VitusVet online store for veterinary practices is the best of both worlds for the pet owner,” said Dr. Olcott. “It combines the convenience of internet shopping for prescriptions with the peace of mind that comes from knowing that the medications have been properly shipped and handled by their own veterinarian.” For more information, visit vitusvet.com.
