More than 750 members of the veterinary community logged in to a virtual trade show Wednesday to download marketing material, learn about the newest products and engage in same-time chats with exhibitors. The sponsors—ImproMed, AVImark and Butler Schein Animal Health—acknowledged that VetBooth was designed to save time and money. “In this tight economy, we were able to provide an innovative and entertaining forum for customers to research critical areas of their daily business, without having to leave their home or the office,” said Ron Detjen, president of ImproMed LLC, an Oshkosh, Wis.-based manufacturer of practice management software. “The VetBooth team was thrilled to be have offered an online venue to provide the veterinary community with the opportunity to gather information about products and services from leading suppliers, just as they would at a traditional trade show.” The 10-hour event also featured downloadable vendor podcasts and live webinars, including five RACE-approved classes, said Jackie Herron Kempf, ImproMed’s marketing director. Among the 25 exhibitors were Abaxis of Union City, Calif.; Heska Corp. of Loveland, Colo.; LifeLearn Inc. of Guelph, Ontario, Canada; and Merial Ltd. of Duluth, Ga. VetBooth was the first virtual trade show presented by ImproMed. Another is planned for 2013, but a date has not been set, Herron Kempf said. <HOME>
